Innovation
Today a days Business innovation is has become a golden rule. Innovation has become an important topic for companies that wants to create a sustainable business independently of high Technology.
Costumers, look for associating the consumption of products with a personal experience, the new additions that companies create for products, become a necessity on a short period of time, as for example Toyota Motors. In 1990's was a luxury to have electric windows or alarm system, air condition, now a days when costumers buy a car the expect those "luxuries" to come with the car.
Steve Jobs is a great example of innovation on his book "The innovation Secrets of Steve Jobs", he reveals 7 principals which allowed him to breakthrough success; they are about thinking different.
1. Follow your heart.
2. Don't let the noise of other´s opinion down your inner voice.
3. Be passionate.
4. Get ready of the crappy stuff and focus on the good stuff.
5. Simplicity.
6. Connecting things.
7.Do something wonderful
http://www.google.co.cr/url?sa=t&source=web&cd=1&ved=0CBoQFjAA&url=http%3A%2F%2Fmba.americaeconomia.com%2Fsystem%2Ffiles%2Finnovation_stevejobs.ppt&ei=lLtKTquYC9S4twfG59CsCg&usg=AFQjCNGuI7eIKUC5r0UEJPr_3GPIW1x2LA
By KCM