martes, 16 de agosto de 2011

Innovation


                                                                                   Innovation



Today a days Business innovation is has become a golden rule.  Innovation has become an important topic for companies that wants to create a sustainable business independently of high Technology.

Costumers, look for associating the consumption of products with a personal experience, the new additions that companies create for products, become a necessity on a short period of time, as for example Toyota Motors. In 1990's was a luxury to have electric windows or alarm system, air condition, now a days when costumers buy a car the expect those "luxuries" to come with the car.

Steve Jobs is a great example of innovation on his book "The innovation Secrets of Steve Jobs", he reveals 7 principals which allowed him to breakthrough success; they are about thinking different.

1.  Follow your heart.
2. Don't let the noise of other´s opinion down your inner voice.
3. Be passionate.
4. Get ready of the crappy stuff and focus on the good stuff.
5. Simplicity.
6. Connecting things.
7.Do something wonderful


In the following link there is a presentation about how Steve Jobs applied different principals in order to create innovative products.

http://www.google.co.cr/url?sa=t&source=web&cd=1&ved=0CBoQFjAA&url=http%3A%2F%2Fmba.americaeconomia.com%2Fsystem%2Ffiles%2Finnovation_stevejobs.ppt&ei=lLtKTquYC9S4twfG59CsCg&usg=AFQjCNGuI7eIKUC5r0UEJPr_3GPIW1x2LA


By KCM

1 comentario:

  1. Good arguments! Innovation is about the creativity that you have it, it is to see beyond of your borders. To implement stronger ideas. These based in a necessity to search better options.

    ResponderEliminar